Digitalisation World

Sophie Cheng, Sinch’s SVP of Product Marketing, discusses the findings of the company’s recent report, the state of customer communications, which explores how brands are adapting their engagement strategies as customer expectations rise, and AI adoption accelerates globally. She explains that the businesses that lead are putting the customer at the heart of their communication strategies, letting them choose how and where they want to connect and using AI, and channels like RCS, to make...

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DEI matters more than ever - in the IT industry and beyond

Published in AI Apps + DevOps Cloud + MS Data Analytics Digital Business Distributor IT Management + Service M&A Networks + Telecoms Partner People Moves Quantum Computing Security + Compliance Storage + Servers Tech & Trends Vendor

Liz Blackman, Chief Marketing Officer at Avantra, discusses the continuing importance of DEI, despite some recent ‘push back’, explaining the importance of women's perspectives in creating balanced leadership teams, how diverse viewpoints lead to better solutions and innovation in technology, the responsibility of current women leaders in challenging stereotypes for future generations and some practical approaches to creating more equitable environments in male-dominated industries.

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Stephane Zantain on Customer Engagement

Stephane Zantain, Head of Customer Engagement, Europe, at Capgemini Invent, explains why customer engagement depends on being able to recreate one-to-one relationships despite complex touchpoints.

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DEI matters more than ever - in the IT industry and beyond

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Latest Video

Stephane Zantain on Customer Engagement