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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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SolarWinds IT Trends Report 2022 reveals progress is hampered by low investment.
PKF Littlejohn integrates ControlUp ONE platform to enhance IT infrastructure monitoring and...
Paessler announces acquisition of UVnetworks, aiming to enhance their IT and OT monitoring...
LINX achieves new global traffic record across multiple regions, driven by live sports streaming.
GoCanopy raises €2.1m to expand its AI platform for institutional real estate investment and...
Spirent Communications partners with ESA to enhance the resilience of Positioning, Navigation, and...
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Stephane Zantain on Customer Engagement

Stephane Zantain, Head of Customer Engagement, Europe, at Capgemini Invent, explains why customer engagement depends on being able to recreate one-to-one relationships despite complex touchpoints.

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