Expert Opinions | Digitalisation World

Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

Published in AI Data Analytics Digital Business IT Management + Service Tech & Trends Vendor

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Published in AI IT Management + Service Tech & Trends Vendor

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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Guardz Q&A: Agentic AI, strategic partnerships and building MSP-first security platforms

Published in Distributor Partner Tech & Trends Vendor

In this Q&A, Doni Brass, SVP Product Strategy & Community at Guardz, discusses how MSPs are adapting to rising cyber threats, the shift toward platformisation, and how AI-driven automation and strategic partnerships are reshaping security delivery for small and medium-sized businesses.

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DigiCert Q&A: AI threats, certificate lifecycle risk and channel strategy

Published in Distributor Partner Tech & Trends Vendor

In this Q&A, Christian Stanford, RVP EMEA Channels at DigiCert, discusses the company’s channel-first strategy, the growing urgency around certificate lifecycle management, and how partners can help organisations navigate AI-driven security risks, compliance demands and emerging threats such as...