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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Relate 2026: Velocity, vision, and the autonomous service workforce

At its 2026 Relate event in Colorado, Zendesk outlined its push towards an autonomous service workforce, revealing new AI platform capabilities. The event focused on balancing AI-driven scale with trust, governance, and operational resilience.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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NEWS

Zendesk reveals autonomous service workforce

Zendesk has outlined a new AI-focused strategy for customer service centred on combining AI capabilities with human support workflows to improve operational efficiency and service delivery.

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NEWS

Cequence Security reveals agent personas for enhanced AI agent management

Cequence Security has introduced Agent Personas to provide more granular control over AI agent access and actions within enterprise environments.

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NEWS

Financial threats amplify: rising concerns in the industry

Cybercrime in the financial sector has intensified, with AI posing new challenges. CrowdStrike report finds that asset theft reached record levels in 2025 due to advanced tactics.

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Ci Distribution partners with BenQ to expand its professional display range available to UK...
Park Place Technologies has acquired Reliant Technology, a third-party maintenance, support and...
AHEAD expands its European presence through an acquisition, a senior appointment, and new...
Multi-cloud support, including Amazon S3, Google Cloud, and Microsoft Azure, eliminates file share...
AI is being used alongside existing DevOps practices, with reported impacts on testing processes...
Contact centre leaders report empathy leads the way, hybrid models will be the future, and...
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Stephane Zantain on Customer Engagement

Stephane Zantain, Head of Customer Engagement, Europe, at Capgemini Invent, explains why customer engagement depends on being able to recreate one-to-one relationships despite complex touchpoints.

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