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Gap Selling for MSPs: Shifting from Product-Based to Problem-Centric Sales

As a managed service provider (MSP), you probably know the frustration of having great conversations on technical features and technologies you have, only to see potential customers lose interest. Here's the truth: clients don't buy technology. They buy solutions to their problems.

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AI, data and software: a new era of automotive safety

By Alwin Bakkenes, Head of Global Software Engineering, Volvo Cars.

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AI at a Crossroads — Quick Wins vs Long Term Growth

By Phil Lewis, SVP Solution Consulting International (EMEA & APJ), Infor.

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DEIB Must Stay in Tech - Now More Than Ever

By Hadas Almog, Chief People Officer, AppsFlyer.

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Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.

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