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The transformative rise of GenAI in marketing strategies
  • Published in AI

GenAI adoption soars as marketers realise its transformative potential in improving efficiency, personalisation, and ROI, heralding a shift from hype to essential strategy.

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NEWS
Cisco sets the stage for quantum networking revolution

Cisco launches pioneering software prototypes to propel quantum networking into real-world applications, demonstrating groundbreaking advancements at the upcoming Quantum Summit.

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NEWS
Nokia and Nscale unite to advance AI infrastructure

Nokia and Nscale have announced a partnership to enhance AI infrastructure globally, integrating cutting-edge networking technologies.

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NEWS
Schneider Electric promotes Karlton Gray to Director of Channels, UK & Ireland

Karlton Gray ascends to drive collaboration within Schneider Electric's partner ecosystem, focusing on sectors like education, healthcare, and more.

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NEWS
Ant International collaborates with Google on agentic payments protocol

Ant International joins Google as a launch partner for the Agent Payments Protocol (AP2),...

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NEWS
Seagate and Acronis forge alliance for effective data archival solutions

Seagate Technology and Acronis collaborate to deliver scalable, secure archival storage solutions,...

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NEWS
inforcer: Pioneering AI-driven managed services with Microsoft partnership

inforcer joins forces with Microsoft to streamline multi-tenant management for MSPs, enhancing the...

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NEWS
AI: The driving force behind channel businesses' ESG transformation

Channel businesses are harnessing AI to enhance sustainability strategies, according to Nebula...

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NEWS
Accelerating towards a digital future: The case for modernising UK infrastructure

BT's latest study highlights significant economic and environmental benefits from migrating to...

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NEWS
Tech Mahindra unveils TechM Orion marketplace

Tech Mahindra launches an advanced Agentic AI marketplace, transforming enterprise autonomy and...

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NEWS
Netcall's technologies automate data migrations for Transport for London

Transport for London employs low-code and robotic automation to boost efficiency and governance.

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NEWS
Arteco unveils ECO-friendly coolants for enhanced sustainability

Arteco introduces its ZITREC® EC ECO product line, highlighting reduced carbon footprint and...

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Videos

Sustainability and advanced storage performance go hand in hand

Eric Herzog, Chief Marketing Officer at Infinidat, outlines how and why Infinidat has seen outstanding success with the launch of the InfiniBox® G4 Family, creating a new foundation for the future with...

Unlocking Africa’s digital infrastructure future - data centre developments are key

Conrad Purcell, partner at Haynes Boone, explains how data centre development in sub-Saharan Africa is accelerating, driven by rising digital demand and infrastructure investment. While project finance through...

Stronger together

Trustmarque, a leading technology services partner, and Ultima Business Solutions, a specialist in managed services and automation, have completed their merger. Simon Williams, CEO of the new group explains...

Vespertec brings the Midas touch to Durham University liquid cooling collaboration

Scott Constable, Alliance Director at Vespertec, John Griffith, Worldwide Sales Manager at Midas Immersion Cooling and Dr. George Zhang, Vice President of R&D at Valvoline Global, discuss the three...

Expert Opinions

AI’s growing pains reveal how sustainable IT can solve hardware shortage

By Peter Miller, sales manager and refurbished technology expert, at ETB Technologies.

The rise of AI-driven cyber threats: what mid-market businesses should know

By Adriaan Bekker, CISO & Microsoft Services Director, Softwerx.

2026’s Perfect Storm: AI Growth vs. Power Availability

TES Power’s Managing Director, Michael Beagan explores the top five power challenges the data centre industry may face in 2026, in light of the surge in AI. With a huge increase in demand, power is becoming...

Why major incident management has become the new ‘public safety’ for digital business

By Shuaib Rabbani, Major Incident Management Product Owner at HaloITSM.

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