“We work with our MSP partners every day to help them achieve their business goals,” stated Rob Rae, vice president, business development, Datto. “With this survey, we have a better understanding of their evolving challenges, preferences and quirks to better support them in the future. We think it’s important to share these results so the entire ecosystem can benefit from understanding the needs of this growing IT industry sector. Plus, like many of our MSP partners, we are also partial to Star Wars over Star Trek.”
The survey covered a range of topics, including business and lifestyle questions, to better understand what interests or motivates an MSP executive while managing their business every day. Key findings from the survey included:
Marketing and sales is the biggest challenge faced by MSPs, which includes lead generation, hiring sales talent, cold calling and market differentiation. Staffing and training follows, with MSPs challenged by recruiting quality technology, sales and marketing talent, training and retention. Datto offers several tools to help MSPs with these challenges throughout the report.