The G-Technology brand’s UK Channel Director, Mark Billington, commented on the appointment. ‘Beta has a well-established and very successful business model providing products and services to Resellers in the creative industry and so our product range is a logical extension to their portfolio’. He continued: ‘Their logistics and service capabilities are industry leading, and that, combined with our reputation for premium storage solutions, makes it a very powerful proposition’.
Ted Harris, Business Manager at Beta, was equally positive about the appointment: ‘We have established a strong reputation in the creative Reseller channels across Europe with our targeted approach and tailored product portfolio. G-Technology continues to complement this unique offering, furthering our aim to become the creative storage distributor of choice. By providing next day delivery throughout western Europe, we aim to enhance G-Technology’s current distribution network promoting the brand into our existing resellers.’