City Lifeline supports Tech City start-up

Central London data centre City Lifeline is announcing its short-term partnership with tech start-up, SPARKL, taking into account the differing needs of start-ups compared to established players. With research showing half of UK businesses fail within their first five years, founders are naturally wary of long-term fixed commitments.

Stereotypically, data centre contracts are annual, which tie up start-ups for a full year but City Lifeline has taken the needs of smaller businesses into account to offer a more appealing contract which provides greater flexibility during the initial growth stage of the business.
 
Jacoby Thwaites, founder of SPARKL, believes this type of short-term contract helps support start-up growth without forcing them into a lengthy agreement.
 
He says, “We have entered into a project with a major player in the networking industry and required secure, fully scalable hosting. However, as with many tech start-ups, we’re not blessed with never ending wallets so cost is always at the forefront of our minds.”
 
“It’s therefore refreshing to see an established business like City Lifeline offer a short-term contract for the three months we need without any commitment to continue once the contract expires. Too many businesses take advantage of start-ups, rather than support them, and therefore encourage economic growth.”
 
Roger Keenan, managing director of City Lifeline, says, “Starting a business is one of the most daunting things a professional can do and entrepreneurs should therefore be commended for taking the leap of faith. However, far too often larger businesses take advantage of start-ups and force them into expensive long-term contracts. When a business is nowhere near reaching its full potential, entering such a legal obligation can be potentially very damaging and limit the flexibility a start-up needs.
 
“This is why City Lifeline has offered this short-term contract to a business which is unable to commit to a long-term partnership at the moment. SPARKL clearly has a very bright future and we’re delighted to be playing a part by supporting its hosting and security needs.”
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