UK company introduces flexible cloud storage solution for the media Industry

The BASE Media Cloud platform has been designed and built around the award-winning Zadara Storage technology to address the increasing challenges created by acquiring, storing, processing and delivering the ever-rising volumes of high quality media files throughout the media production workflow. BASE Media Cloud solutions are charged on a simple, pay-per-use basis, without contractual lock-ins, offering important capital and operational expenditure savings for clients. The platform can be tailored specifically for media workflows, integrating seamlessly with media workflow software applications, enabling elastic scalability and flexible pricing models designed for media production budgets. Founded by post production specialist, Ben Foakes, BASE Media Cloud is hosting its solutions with Vodafone Cloud & Hosting Services in UK data centres, connected directly to Vodafone’s extensive backbone fibre network. 

“BASE has been borne out of years of hands-on experience working in production, post and delivery,” said Ben Foakes, founder and MD, BASE Media Cloud. “The media industry is facing huge growth in volumes of file-based media, from acquisition through to distribution, and it’s only going to keep growing. Picture resolutions, data storage and processing demands are rapidly increasing, against a backdrop of falling budgets and new business models. We are giving clients a new, cost-effective way to securely store and access unlimited amounts of their raw footage, file masters and project assets, accessible on-demand, 24/7/365. This is just the beginning of our plans to provide end-to-end, software powered media workflows in the cloud.”

Working with Zadara Storage as their UK and EMEA Media & Entertainment industry partner, BASE Media Cloud’s “Storage as a Service” solutions will include backup, archive, share and dedicated Virtual Private Storage Arrays (VPSAs), tailored to individual customers’ requirements. Secure access to the BASE Media Cloud private storage platform will be made available via a choice of secure network protocols and industry-preferred software-based secure file transfer products.

“We are pleased that BASE Media Cloud chose Zadara Storage as their media storage as a service platform”, said Dani Naor, vice president, international sales of Zadara Storage. “BASE Media Cloud is proving to be an excellent partner because their solution brings unique and significant value to the creative industry. Media & Entertainment is one of the key market segments that is recognising the need to move beyond traditional methods of purchasing and managing digital storage, which cannot keep up with the exponential growth in capacity. These customer requirements are better served with innovative as-a-service solutions such as BASE Media Cloud.”