Ovum reveals 90% of organizations are putting their futures at risk by not adapting to customers

Preliminary research by Ovum shows that 90 percent of organizations are at risk of becoming irrelevant to their customers unless they can learn to adapt much faster and in ways that customers value. While CRM systems are prevalent, businesses are being held back by slow decision cycles, a lack of workforce engagement, operational and channel silos and a serendipitous attitude toward innovation.

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Case Study: @nifty Delivering IT Security to Their Customers with Kaspersky

NIFTY Corporation is one of the leading Telecoms and Internet Service Providers in Japan, supplying high-speed broadband connectivity to more than 1.39 million broadband users. Providing robust security for the many subscribers to its online services is very important because repeated security breaches or loss of service may result in customers suffering damage or losses - and ultimately leaving NIFTY and moving to competitors' services.

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