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Under pressure from big merchants and watchful regulators, the two mega app stores Apple and Google made concessions last year that gave merchants monetisation options outside of their stores. For example, in June 2020, the European Commission opened an anti-trust investigation to “assess whether Apple's rules for app developers on the distribution of apps via the App Store violate EU competition rules.”
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By Graham Jarvis, Lead Journalist – Business and Technology
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By Dan Middleton, Veeam Regional VP for UK & Ireland
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By Hugo Fonseca, Head of Development at Rufus Leonard
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By Chris Forde, Vice President Enterprise Architecture and General Manager Asia Pacific at The Open Group
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By Joel Reid, UK&I VP/General manager, Axway
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