In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.
Read More
Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.
Read More
By George Ashwin, UK Channel Director at AddOn Networks
Read More
Connectivity, Not Compute, Will Decide the AI Race. By Mahesh Krishnaswamy, Founder and CEO of Taara.
Read More
By Sham Arora, Chief Technology Officer at Tech Mahindra.
Read More
In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.
Read More