NEWS
Rethinking marketing across EMEA: scale, strategy & AI

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.

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Inspiring the next generation of digital technology talent

Rory Flashman-Wells, Co-Founder, National Data Centre Day, and Managing Director at Spa Communications, and Duncan White, Senior Director of Communications & Marketing at AtlasEdge, National Data Centre Day supporting company, discuss the #BackToSchool theme of this year’s National Data Centre Day. With 12th September marking the second year of the NDCD awareness campaign, both Rory and Duncan are excited as to the opportunity to bring data centre education into classrooms over the coming months, ensuring that the UK has the right quality and quantity of digital infrastructure workers ready to deliver the country’s AI-fuelled, sustainable data centre growth programme.

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Strengthening cyber threat intelligence through information sharing and collaboration

In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.

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Improving Cyber Threat Intelligence Through Collaboration & Shared Insights

In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.

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Rising customer expectations & the future of human-centric, AI-powered employee service

In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.

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Rising customer expectations and the future of human-centric, AI-powered employee service

In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.

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NEWS
How Slide is rethinking backup and disaster recovery for MSPs

Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses continuous product releases, a strict partner-only model, and how automation and AI are being used to speed up recovery and simplify complex operations.

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News

As demand for advanced refrigerants grows, the industry is shifting towards low-emission alternatives due to enhanced digital infrastructure and regulatory pressure.
AMD partners with Rackspace Technology to deploy a 30 MW footprint across global data centres for AI compute solutions from 2026 to 2028.
Vertiv acquires ThermoKey to strengthen its thermal management portfolio, benefiting AI factories and high-density data centres.
Belden expands its portfolio with new products and enhancements to strengthen IT/OT networks, aiming to improve efficiency and security across industries.

Expert Opinions

Suneel Appan, Data Centre Sector Lead at Future Biogas, argues that the era of unchecked emissions claims is over, with credible net zero energy strategies now under intense scrutiny – especially for data...
Rethinking hydronic design with polymer piping systems is key to efficient, scalable, and durable D2C liquid cooling in high-density data centers.
By Peter Pugh Jones, Field CDO, Confluent.
Attributed to Anthony Lobretto, Senior Vice President, Connectivity Services, 11:11 Systems