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Unlocking more personalised customer experiences with AI, RCS, and integrated omnichannel strategies

Sophie Cheng, Sinch’s SVP of Product Marketing, discusses the findings of the company’s recent report, the state of customer communications, which explores how brands are adapting their engagement strategies as customer expectations rise, and AI adoption accelerates globally. She explains that the businesses that lead are putting the customer at the heart of their communication strategies, letting them choose how and where they want to connect and using AI, and channels like RCS, to make every interaction smarter, faster, and more meaningful.

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Unlocking more personalised customer experiences with AI, RCS, and integrated omni-channel strategies

Sophie Cheng, Sinch’s SVP of Product Marketing, discusses the findings of the company’s recent report, the state of customer communications, which explores how brands are adapting their engagement strategies as customer expectations rise, and AI adoption accelerates globally. She explains that the businesses that lead are putting the customer at the heart of their communication strategies, letting them choose how and where they want to connect and using AI, and channels like RCS, to make every interaction smarter, faster, and more meaningful.

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NEWS
Enabling high performance deep learning applications on edge devices

Avi Baum, CTO at Hailo, discusses why AI infrastructure needs are already shifting from centralized to edge, how telcos can evolve and future-proof their business to keep up with that transition, and what’s driving demand for AI at the network edge. Avi also talks through the company’s technology portfolio, including the Hailo-10H, its second-generation AI accelerator featuring powerful generative AI capabilities.

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Enabling high-performance deep learning applications on edge devices

Avi Baum, CTO at Hailo, discusses why AI infrastructure needs are already shifting from centralized to edge, how telcos can evolve and future-proof their business to keep up with that transition, and what’s driving demand for AI at the network edge. Avi also talks through the company’s technology portfolio, including the Hailo-10H, its second-generation AI accelerator featuring powerful generative AI capabilities.

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Transformation drivers which can deliver for the channel

Rakesh Parbhoo, Executive Vice President Middle East and Africa at Westcon-Comstor, outlines how the company is marking its 40th birthday by sharing key channel trends and a future-ready vision. Hybrid IT, cybersecurity, AI, data orchestration, cloud, networks and SMBs all feature in terms of opportunities for a future-ready IT channel.

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US data centre water expenditure to exceed $4 billion by 2030

Amber Walsh, Senior Analyst at Bluefield Research, discusses the findings of the company’s new report, U.S. Water for Data Centers: Market Trends, Opportunities, and Forecasts, 2025–2030, which reveals that the role of water in the data centre market is fast becoming a critical factor in site selection, design, and operations. By 2030, annual water-related capital and operational expenditures are forecast to reach US$797.1 million, representing a 31.4% increase from today, while hyperscale data centres, which currently represent 51.4% of total market demand, are forecasted to withdraw 150.4 billion gallons of water between 2025 and 2030.

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DENALI delivers an exciting new era in fibre network innovation

Meredith Kendrick, Product Line Manager at AFL, explains the company’s DENALI platform – with a particular focus on how it supports increasing fibre density demands in rapidly evolving, GPU-intensive fibre networks, how it helps reduce deployment time and improves infrastructure build ROI, whilst simplifying operations from order to install, and how DENALI balances global performance standards with the need for local compliance and delivery requirements.

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DENALI delivers an exciting new era in fibre-network innovation
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Meredith Kendrick, Product Line Manager at AFL, explains the company’s DENALI platform – with a particular focus on how it supports increasing fibre density demands in rapidly evolving, GPU-intensive fibre networks, how it helps reduce deployment time and improves infrastructure build ROI, whilst simplifying operations from order to install, and how DENALI balances global performance standards with the need for local compliance and delivery requirements.

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Breach silence, attack surface reduction and AI threats top security agenda

Nicholas Jackson, Director of Cyber Security Services at Bitdefender, discusses the company’s recent 2025 Cybersecurity Assessment Report, explain that businesses face mounting challenges and pressures as the attack surface expands and becomes harder to defend - from hardening environments and optimising security solutions to navigating regulatory compliance and retaining skilled professionals. He explains that organisations must adopt modern security strategies that address a new reality where adversaries use AI to exploit vulnerabilities, sharpen social engineering, and accelerate the speed of attacks.

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Breach silence, attack surface reduction, and AI threats top security agenda

Nicholas Jackson, Director of Cyber Security Services at Bitdefender, discusses the company’s recent 2025 Cybersecurity Assessment Report, explain that businesses face mounting challenges and pressures as the attack surface expands and becomes harder to defend - from hardening environments and optimising security solutions to navigating regulatory compliance and retaining skilled professionals. He explains that organisations must adopt modern security strategies that address a new reality where adversaries use AI to exploit vulnerabilities, sharpen social engineering, and accelerate the speed of attacks.

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Unlocking the power of Industrial AI

Michelle Buckingham, VP of Channel at IFS, discusses the company’s recent acquisition of TheLoops and its recent collaboration with TomTom before explaining how IFS is building a digital-first partner ecosystem, enabling channel partners to deliver AI-driven customer value.

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Collaboration, the thinking factory and digital transformation

Francisco Almada Lobo, Chief Executive Officer and Co-founder and Jeff Winter, Vice President, Business Strategy, both at Critical Manufacturing, provide some great insights as to the themes covered at the company’s recent MES and Industry 4.0 International Summit – with AI front and centre, alongside the introduction of the ‘thinking factory’ concept, software-defined manufacturing, the importance of unified data strategies and modern architectures and perhaps the key message: collaboration is key when it comes to digital transformation.

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News

Home Bargains partners with Evolve Business Group to offer secure and resilient network solutions across 650 UK stores, ensuring seamless connectivity for continued expansion.
Commvault's latest platform release enhances the security of data recovery processes using advanced AI capabilities.
VAST Data collaborates with Google Cloud to optimise AI deployments across hybrid environments, reducing data movement and increasing efficiency.
Discover Pfannenberg's innovative thermal management and signaling solutions at SPS 2025 in Nuremberg, Germany.

Expert Opinions

By Dmitry Panenkov, CEO and Founder of emma, the cloud management platform.
By Christina Decker, Director of Strategic Channels Europe at Trend Micro.
By Johnny Carpenter, VP Channels and Alliances EMEA at 11:11 Systems.