Action for Children uses AI to personalise pop-up shop experience

4 years ago Posted in

Action for Children came to Capgemini’s Applied Innovation Exchange to create a truly unique retail experience as part of their Christmas Secret Santa campaign. We worked collaboratively with the client to create an immersive pop-up store in Covent Garden where we hosted Elf.ai, our AI-driven retail gift predicting machine that leverages AI to help shoppers through their donation journey.

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