Reading FC and Score unite for Vision AI Innovation

Reading Football Club are thrilled to announce a new venture with Score, a leading Vision AI company renowned for cutting-edge football performance analysis. This partnership marks a significant stride in incorporating artificial intelligence into the realm of football. Notably, Reading FC holds the distinction of being the first professional football club to appoint a Head of AI, underscoring their commitment to innovation.

The collaborative journey is set to last a year, focusing on the development of advanced video intelligence models, aimed at enhancing performances both on and off the field. The joint ambition is to craft a unique ‘Reading model’ – a bespoke AI system tailored to elevate the club's operations holistically.

The specialised Vision AI models will equip Reading FC with capabilities such as:

• Conducting objective assessments of players across various leagues
• Delivering quick and precise match analysis
• Facilitating tactical preparation and opponent breakdowns
• Utilising data-driven insights for astute recruitment decisions
• Broadening applications into fan engagement, CCTV, and retail operations

Moreover, the joint efforts will foster research and development, shared intellectual ownership paving the way for future innovations and commercial prospects. This synergy will blend scientific prowess with footballing acumen, benefitting from the expertise of former Reading manager, Brian McDermott.

The on-going research is spearheaded by Score's research team, under the leadership of Dr. Peter Cotton. Close collaboration with Reading's football and performance departments ensures a seamless integration of Vision AI insights into the club's daily operations.

Stuart Fenton, Reading FC’s Head Of AI, shares his enthusiasm, believing in the transformative potential of Vision AI in revolutionising pitch performance analysis, as they work towards creating the 'Reading Model'. Maxime Sebti, Score's CEO, is keen to unlock new insights for Reading's teams, emphasising the swift data processing capabilities that place Reading FC among the most innovative clubs globally.