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Chelsea Football Club and Asia Pacific’s top technology solutions provider, FPT, have broadened their existing partnership. With this new agreement, FPT will take on the prestigious role of Principal Partner for the 2025/26 season, its logo featuring prominently on the sleeves of the men's, women's, and academy uniforms.
FPT initially joined forces with Chelsea FC earlier this year, embarking on a collaborative journey aimed at transforming the club’s digital landscape and improving fan engagement worldwide. Through a series of specialised technology workshops at FPT’s innovation campus in Vietnam, both parties have mapped out a comprehensive transformation strategy encompassing digital platforms, customer engagement, business operations, and emerging technologies.
FPT’s cutting-edge solutions are gradually being integrated into Chelsea FC’s operations, driving efficiency, scalability, and quality across various facets of the club. The partnership has embraced a shared vision of leveraging technology to accelerate transformation both on and off the pitch.
Mark Scrivens, CEO of FPT in the UK, emphasised the partnership’s integration of FPT’s Vietnamese engineering ethos, highlighting innovation and agility as core qualities. Furthermore, Pham Minh Tuan, Executive VP of FPT Corporation, noted the significant role of AI in driving this transformation, enhancing performance and fan experience.
Through this collaboration, Chelsea FC and FPT aim to not only capitalise on Chelsea's global platform to amplify FPT’s unique strengths but also position themselves as leaders in digital transformation within the sporting industry. The partnership reflects a steadfast commitment to excellence in the global technology landscape.
With FPT now recognised as a Principal Partner, the stage is set for exciting new developments that promise continued evolution and success for both organisations.
