BCS, the global data centre consultancy, has implemented a fresh, bold new branding to showcase the company as it is today, almost a decade after its initial launch. During that time it has experienced strong growth, almost doubling in size in the last year alone and now employs people in key markets across the globe.
James Hart, CEO at BCS explains: “The new brand represents who we are today and who we’re becoming. It captures the dynamism and energy we bring to every project and client and, most importantly, it’s a brand owned and lived by our people.”
The new logo and modern colour palette have also been chosen to reflect the challenging and dynamic industry. The photography, featuring various members of the BCS team, emphasises the importance of its people to the business clearly stating that while a brand is made of visuals, it’s people who bring it to life. It is supported by clearer messaging with a more direct and human style in line with its approach that facilitates the positioning of our services more clearly.
Anna Rantala, Marketing Manager at BCS, who has been responsible for the brand refresh, explains: “As BCS has grown it has become clear that our brand hadn’t fully kept up. The look and feel that once suited us no longer showed the scale, energy and expertise of the business today. This refresh is about showing the world the BCS that already exists - modern, dynamic, and human at its core, and is the platform to grow into the next decade. It gives space to our people and culture, the part of BCS that clients always tell me makes the biggest difference. It might feel like a big change, but the truth is we’ve been this brand all along. We just weren’t showing it.”
