m3ter launches native AWS Marketplace integration to revolutionise B2B SaaS monetisation

M3ter, a leader in revenue infrastructure solutions, has announced its new native integration with AWS Marketplace, aiming to redefine how B2B SaaS vendors, specifically Independent Software Vendors (ISVs), manage monetisation. The integration promises to enhance the support for ISVs, providing a seamless deployment of sophisticated pricing models without complicated engineering procedures.

The newly launched integration enables ISVs to present and manage complex, usage-based, and hybrid pricing models in the AWS Marketplace efficiently. This development is a pivotal moment, considering the importance of the Marketplace as a distribution channel.

Griffin Parry, CEO and co-founder of m3ter, highlighted key challenges that ISVs face: the need for complex custom integrations and the lack of robust mechanisms for visibility and correction. "We built our integration so that our customers could fully leverage AWS Marketplace without heavy engineering effort or compromising on pricing designs," states Parry.

Key Features of the Integration:

• Enables deployment of advanced pricing models, including hybrid, tiered, and token-based billing.
• Eliminates the need for custom integration or pricing model rewrites.
• Offers real-time visibility, reporting, and reconciliation across all channels.

Lee Power, a Senior Product Manager at Matillion, commended the integration's efficiency, mentioning that connecting their existing listings and managing usage-based charges became seamless.

AWS Marketplace's Metering API traditionally supports basic usage-based pricing but lacks support for hybrid models, multi-attribute ratings, and more. m3ter addresses these challenges, allowing it to act as a mediation layer between ISVs and AWS APIs.

With m3ter's platform, ISVs can now utilise a unified metering system across multiple channels, thereby accelerating time-to-market and providing full transparency into usage and revenue flows. This ensures operational excellence without necessitating custom infrastructure.

Given the standing of AWS Marketplace in modern software distribution, m3ter's robust integration ensures vendors can maximise their potential, unhindered by the limitations of extensive engineering requirements.