The transformation reflects Rehlko’s evolution from its heritage as a power product supplier to an energy resilience technology leader. The fresh new look features a new color called Rehlko Light Gray, complemented by stand-out lettering in Rehlko New Energy Blue, delivering a more contemporary look for today’s technological landscape.
“Rehlko, as a company, has embarked on a remarkable journey of transformation in recent years,” says Hervé Prigent, Vice President Marketing Power Systems, at Rehlko. “Our resilience is reinvention. Once part of the Kohler group, and then subsequently enhanced by the acquisition of companies such as SDMO, Rehlko now stands as an independent enterprise with a vision to lead the global market in energy resilience. Our new colors reinforce Rehlko’s evolving identity and represent a bold step forward in strengthening our market presence. It provides a distinctive and unified foundation for the exciting innovations of tomorrow.”
Rehlko will continue to provide the same high-quality product line-up that customers trust. The rebranding means Rehlko’s industrial generators, enclosures, mobile, rental, products, and accessories will transition from the existing beige to the new colors. The grey and blue palette provides a clean and professional aesthetic that maintains durability and consistent appearance over time, even when exposed to harsh outdoor conditions. The colors have been chosen to ensure harmony with the natural environment, ensuring the products blend unobtrusively in outdoor settings.
The transition to the new branding will take place gradually over the next few months to be fully completed by the end of 2025. Rehlko marketing assets, such as websites, brochures, and social media, will also be fully updated to reflect the new product design. Rehlko will share more exciting news and pictures as the project comes to life.
"Together, we are shaping an exciting new chapter for Rehlko," adds Hervé Prigent. "Rehlko is synonymous with high-quality and reliable energy solutions. Now we have a fresh and modern identity that reflects excellence in every aspect of our business."
