e& and DE-CIX partner to create powerful Middle East SmartHub Internet Exchange

In a strategic move to further strengthen regional connectivity, e& has partnered with DE-CIX, a world-renowned provider of premium interconnection services and the leading operator of carrier and data center-neutral Internet Exchanges (IX). DE-CIX’s global presence spans nearly 60 locations across Europe, the Middle East, North and South America, Asia, and Africa. This collaboration will enhance the Middle East’s IX ecosystem, driving the digital economy forward by expanding SmartHub IX’s reach through direct connections to DE-CIX’s global network and international Internet Exchanges.

Nabil Baccouche, Group Chief Carrier & Wholesale Officer, e&, said: “We are thrilled to partner with DE-CIX to boost the operations of SmartHub IX; this groundbreaking advancement will significantly enhance the digital landscape in the UAE and the wider region. This strategic collaboration aligns perfectly with our vision of building a dynamic and interconnected digital infrastructure. By leveraging DE-CIX’s global expertise and extensive network, we continue to deliver exceptional value to our customers and foster innovation across various industries. With low-latency connectivity, SmartHub IX will ensure that information is transmitted and processed with minimal delay, enabling a more agile and efficient digital ecosystem.”

SmartHub IX has introduced a remote peering service in collaboration with multiple Internet Exchanges in the region and is working to scale it to a global level, aimed at enhancing the efficiency and cost-effectiveness of network operations for businesses and service providers. This service promises to deliver substantial cost savings, expand network reach, provide scalability, improve performance, and offer greater flexibility. e&'s Remote Peering Service positions SmartHub IX as a strategic gateway to global markets, providing customers with seamless cross-border connectivity and enhanced data exchange.

Ivo Ivanov, Chief Executive Officer, DE-CIX, said: “We are honoured to have been chosen by our valued partner, e&, to drive SmartHub IX powered by DE-CIX forward. This is an exciting day for digital infrastructure in the UAE. Our common goal is not only to provide the digital economy in the Gulf region with the infrastructure it needs to forge closer local, regional, and international ties, but also to strengthen the entire Middle Eastern interconnection ecosystem. In addition, direct connectivity between SmartHub IX powered by DE-CIX and DE-CIX’s IXs in India unites two highly valuable markets and connects the UAE even more strongly with global interconnection ecosystems. Together with UAE-IX, also powered by DE-CIX, the Middle East will benefit from the best IX ecosystem in the area. This agreement positions the UAE as the hotspot of interconnection for the entire region, taking the Middle East to the next level.”

SmartHub IX in Fujairah hosts the largest submarine cable landing station in the region, interconnecting global customers, content providers, and Internet service providers. The new locations in Dubai will keep the IX business on a steady growth trajectory. SmartHub IX offers a world-class infrastructure and environment to customers seeking to interconnect with local, regional and international networks ensuring exceptional performance and reliability.