Westcon-Comstor bolsters multi-vendor cybersecurity demos with AWS integrations

Westcon-Comstor has introduced a new service enabling partners to experience the combined power of multi-vendor cybersecurity solutions and native Amazon Web Services (AWS) services in a dynamic virtual demo environment.

The distributor has added AWS integrations to its 3D Lab, which it created in 2022 to allow partners across EMEA (Europe, Middle East and Africa) to assess and validate security solutions against specific use cases prior to purchase.

Demos of products from the likes of Check Point Software, CrowdStrike, Infoblox, Palo Alto Networks and Zscaler can now be experienced in a secure, customisable and configurable AWS environment.

Through integrations with AWS services, partners and their customers can witness the additional value that multi-vendor solutions can bring when deployed on AWS.

Created by Westcon-Comstor in response to changes in end-user buying behaviour, 3D Lab is free to use and accessible within 48 hours of request.

Since launch it has generated $200m in new business for EMEA-based partners, with 26 use cases experienced by around 4,000 users in 45 unique lab environments.

The addition of AWS integrations to 3D Lab marks the latest milestone in Westcon-Comstor’s growing collaboration with the cloud giant.

Early last year the distributor launched its AWS Marketplace programme, which unlocks new growth opportunities for partners by providing a streamlined and simplified route to transacting on the platform, supported by advisory and enablement services.

Then in November Westcon-Comstor become an authorised AWS distributor for Europe, adding to an existing distribution agreement in Asia-Pacific (APAC).

The 3D Lab integration enables a seamless, holistic journey whereby a partner can validate a security solution in an AWS environment, purchase it from Westcon-Comstor via either a private AWS Marketplace listing or the traditional route and then sell to an end-user.

“3D Lab is all about enabling partners to try solutions, enhance their knowledge and become trusted advisors to their customers – ultimately shortening sales cycles by moving from demo to decision, fast,” said Daniel Hurel, Senior Vice President, Westcon EMEA Cybersecurity & Next-Generation Solutions at Westcon-Comstor. “Bringing AWS services into the mix though these exciting new integrations is the perfect next step in the evolution of 3D Lab, creating exciting new possibilities for security-focused partners while allowing us to leverage our expertise in cloud and AWS.”