Partner-first program approach incentivises alignment with NetApp’s strategy

Partner Sphere provides a unified engagement model where partners can move seamlessly between sell-to, sell-through, and sell-with sales motions that accelerate their revenue by driving customer-based outcomes and outpacing competition. 

“We view partnership as a power play and, with the Partner Sphere Program, NetApp is redefining how we work with partners to create real competitive advantage and drive appreciable business outcomes for both our partners and our customers,” said Jenni Flinders, Senior Vice President, Worldwide Partner Organization at NetApp. “Our new engagement models and tiering system incentivize and accelerate our partners’ reach in flash and cloud with reciprocal value that increases as partners move up program tiers.”   

NetApp believes that partner-led services are a distinguishing element of Partner Sphere. The program offers 11 Services Certified tracks and 19 Solution Competencies aligned to 3 key focus areas that enable partners to expand their services portfolio and become trusted advisors to their customers--unlocking greater value, and accelerating revenue growth through ongoing service engagements.