Pure Storage delivers multiple benefits to Virgin Media O2

Pure Storage says that Virgin Media O2, one of the UK’s largest entertainment and telecommunications operators, is leveraging its portfolio - including FlashArray//X and Evergreen//Forever - to support its 47 million connections. Pure Storage enables Virgin Media O2 to deliver fast, reliable access to phone and mobile services, supercharge data analytics on customer choices, and support the company’s drive to hit carbon-zero by 2030.

Customer Challenge

Virgin Media O2 supports over 47 million connections across broadband, mobile, TV, and home phones across the UK. Additionally, the company’s fixed network currently passes 16.1 million premises, alongside a mobile network that covers 99% of the nation’s population with 4G, and more than 1,600 cities with innovative 5G services. 

With pressure to deliver fast and reliable services to its growing customer-base, Virgin Media 02’s existing storage system was putting its reputation, customer satisfaction and retention, sustainability efforts, and revenue at risk. From products reaching end of supported life, to upgrades causing significant disruption to end users, the company’s decade-old legacy storage architecture was at risk of failure. 

Customer Impact and Key Benefits:

To combat growing risk, Virgin Media O2 moved its data to Pure Storage’s FlashArray//X, supported by Evergreen//Forever, which immediately provided the power, speed, and scalability that it needed, and a solid foundation for future growth. With Pure, Virgin Media O2 has benefited from:

·       Increased Power Efficiency to Support Sustainability Efforts: Pure enabled Virgin Media O2 to immediately reduce its storage racks from 42 to just three, providing a 96% power reduction and avoiding the need for a new datacenter. The company now runs its core storage on just a few arrays, which handle over four petabytes of data. 

·       Reduced Downtime to Support a Connected Nation: Since implementing Pure Storage, Virgin Media O2 has experienced zero Priority One alerts - a daily occurrence with their legacy storage - and has run three upgrades with no customer disruption. As a result, Virgin Media O2 is able to shift its focus from addressing performance issues to driving innovation and ensuring longevity of its solutions.

·       Reliable, Scalable Storage to Drive Organization-Wide Value: With Pure, Virgin Media O2 now has a stable storage foundation with the power and scalability to grow alongside the unique data demands of the telecommunications industry. Pure’s Evergreen//Forever subscription provides a significant CapEx advantage for Virgin Media O2, enabling it to buy support and maintenance upfront, driving value throughout the entirety of its business.

·       Reduced Time to Analytics with Growing Data Volumes: Since 5G use generates significantly more data than 3G/4G, Virgin Media O2 needed to ensure its ability to store and analyse data quickly and effectively. With Pure, the company is able to complete analytics in real-time to maximise the value of customer data and offer its users faster and more robust analytics services.