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8 Hidden Competitive Advantages That Drive Business Growth in 2025

A true competitive advantage is what separates thriving companies from those struggling to keep pace in today’s demanding marketplace. The businesses that manage to stand out consistently outperform their rivals, capturing both customer loyalty and stronger financial results.

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NEWS
Atos secures key European cybersecurity contract

Atos, a global leader in technology, has been awarded a critical EU cybersecurity services contract worth €326M.

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NEWS
OVHcloud pioneers quantum-enhanced web security

OVHcloud elevates website security with quantum-generated SSL certificates, defining a new standard in cloud innovation.

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NEWS
WatchGuard introduces FireCloud Total Access

WatchGuard Technologies introduces FireCloud Total Access, bringing Zero Trust and hybrid SASE security to MSPs and lean IT teams.

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NEWS
Beroe secures $34m to amplify procurement intelligence capabilities

Beroe raises $34 million to enhance its procurement intelligence platform, embracing strategic...

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Arrow Electronics integrates Check Point solutions into ArrowSphere Cloud platform

ArrowSphere Cloud now hosts Check Point solutions, enhancing MSSPs' capabilities in EMEA with...

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NEWS
The transformative rise of GenAI in marketing strategies

GenAI adoption soars as marketers realise its transformative potential in improving efficiency,...

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Cisco sets the stage for quantum networking revolution

Cisco launches pioneering software prototypes to propel quantum networking into real-world...

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Nokia and Nscale unite to advance AI infrastructure

Nokia and Nscale have announced a partnership to enhance AI infrastructure globally, integrating...

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Schneider Electric promotes Karlton Gray to Director of Channels, UK & Ireland

Karlton Gray ascends to drive collaboration within Schneider Electric's partner ecosystem, focusing...

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NEWS
Ant International collaborates with Google on agentic payments protocol

Ant International joins Google as a launch partner for the Agent Payments Protocol (AP2),...

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NEWS
Seagate and Acronis forge alliance for effective data archival solutions

Seagate Technology and Acronis collaborate to deliver scalable, secure archival storage solutions,...

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Videos

Can Power Grids Keep Up With AI Demand?

Craig Wentworth, Research Director at TechMarketView, discusses the key findings of the company’s new report, “AI data centres and energy responsibility: Who really pays for intelligence at scale?”,...

Interview with Legrand at DCW Frankfurt 2026

Data Centre World Frankfurt 2026

Water, not power, the deciding factor for data centre location?

Bill Tesarek, President of Alsay, explains that, as Texas accelerates its position as a hub for AI infrastructure, a less visible constraint is beginning to surface: water availability may become the limiting...

There’s no such thing as an off-the-shelf AI agent

Dom Selvon, Chief Technology Officer, at Valliance, an AI consultancy, argues that, with boards and leadership teams under pressure to deploy AI quickly, many organisations are investing in agents that...

Expert Opinions

What Small-Scale Farming Can Teach Us About Local Renewable Energy

By Jamie Lewis, Product Design Lead, POWWR

Why your email account is the most valuable target you are overlooking

By Katie Barnett, Director of Cyber Security, Toro Solutions

Why MSPs Can’t Scale Detection Fast Enough to Win

By Richard Tallman, Senior Director, Worldwide MSP & Cloud at Bitdefender

Uncontrolled grid voltages are growing threat to data centre operations

By Dr Vincent Thornley, managing director of Fundamentals at EA Technology,, whose voltage control solutions are used by every UK electricity network operator. Fundamentals also co-founded and co-hosts the...

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