Fastly launches Cloud Optimiser

Commerce and high tech organisations can enjoy improved performance, observability, and real-time control without making significant changes to existing network infrastructure.

Fastly has introduced Cloud Optimiser, a new offering that enables critical, high-traffic content delivery by sitting between a company’s content delivery network (CDN) and its central cloud. Cloud Optimiser brings customers with multi-cloud or multi-CDN architectures, especially within commerce and high tech verticals, the real-time control and visibility required to make informed business decisions as quickly as possible, without the need to re-architect network infrastructure.

Fastly’s Cloud Optimiser will help organisations improve load balancing and intelligent routing, which means end users can enjoy a more reliable digital experience.

“Important events, such as Black Friday or the launch of new software, can really be difficult to execute, as they require a good deal of agility and reliability,” says Joshua Bixby, president of Fastly. “As a result, today’s commerce and high tech organisations commonly work with multi-cloud or multi-CDN architectures, but that can quickly lead to higher traffic volumes and egress costs, limited visibility into legacy CDN performance, and vendor lock-in with origin providers. Cloud Optimiser helps those organisations by lowering costs and increasing observability, and that’s a big win for customers prioritising quality experiences for their end users.”

Cloud Optimiser also adds real-time logging for greater visibility and lowers costs by consolidating trips to origin, no matter where network infrastructure is located. In addition, all Fastly functionality, such as API acceleration and instant configuration changes, comes included in the platform, so there is no need to manage separate networks or pay hidden fees.

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