Omnichannel is the only option

Adyen’s Unified Commerce Index finds that UK shoppers who spend with retailers across multiple channels spend 15 percent more per transaction, and shop twice as often.

New data released by Adyen, the payments platform of choice for many of the world’s leading companies, highlights the value of unified commerce to retailers. Its report The Unified Commerce Index analyses data across its global payments platform, which processed €159 billion in transactions in 2018.
Providing a seamless omnichannel experience represents a significant opportunity for retailers to grow their market share. The data shows that omnichannel shoppers, who regularly buy from a retailer both online and instore spend 15 percent more per purchase, than those who shop just on one channel.
 
 
Globally, the impact of omnichannel retail is even higher, with those who shop across multiple channels spending 30 percent more per purchase.
 
According to Adyen’s data, four in five single channel purchases globally are made in-store, with 20 percent completed online. However, for omnichannel shopping, 60 percent of purchases are made in-store.
 
Myles Dawson, UK Managing Director of Adyen comments:
“Debate continues to rage on about whether online shopping is killing retail – but actually it’s a symbiotic relationship. Those retailers that create the seamless link between the online and offline channels will prosper.
 
“What matters most is creating an experience that gives your customers the opportunity to choose. The data shows that if you do, your customers will spend more, and make purchases more often. Online channels will help drive footfall to physical stores and vice versa.”

Comms365 has appointed Rob Bartlett to enhance partner networks and expand channel sales, aligning...
A new partnership between CAS, Virgin Media O2, and the Scottish Government is bridging the digital...
Tata Consultancy Services completes major digital transformation for Scottish Widows, enhancing...
Zyxel Networks introduces a PAYG billing model via its Circle platform, catering to the varying...
DVSA partners with Kainos to introduce a cutting-edge digital platform, enhancing accessibility and...
OryxAlign is set to revitalise the network infrastructure at Lower Marsh, London, focusing on...
Infosys and Mastercard join forces to enhance cross-border money movement solutions, broadening...
Commvault introduces HyperScale Edge and HyperScale Flex to bolster cyber resilience and data...