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Since opening its regional headquarters in Milton Keynes in 2015, Yellowfin has signed up 116 channel partners across a diverse mix of consulting, system integration and ISV that are delivering around 60% of its EMEA revenues. Led by Shawn Deegan, General Manager EMEA, Yellowfin has added key executives across sales, marketing and partner support that has led to double digit growth across 10 consecutive quarters.
The growth is ahead of the curve, with MarketsandMarkets Research estimating that the global Business intelligence market size is expected to grow from USD 17.09 Billion in 2016 to USD 26.88 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 9.5%.
“The market for BI and analytics is expanding at a rapid pace across Europe as organisations accelerate their digital transformation projects but are left without crucial insights that are still buried within the data,” explains Deegan. “Yellowfin’s platform, with its Assisted Insights feature, offers ground-breaking innovation that combines machine learning with human insight to help business users get the answers they need quickly, while data analysts can spend more time providing deeper insight into business questions.”
Yellowfin’s EMEA customers include several NHS Trusts, Coca-Cola, BGL Group, and Kodak along with progressive ISVs such as UnderwriteMe, CreditSafe, and ChartIQ that have all embedded its technology within their respective SaaS solutions.
“We are actively recruiting new partners across key verticals including Finance, Healthcare, Public Sector and Manufacturing, along with a focus on expanding our footprint in central Europe,” says Deegan. As part of this process, Yellowfin will be hosting an event for partners and customers in London and Frankfurt during October to support the launch of a major new product release.
“We are in a high growth phase across customer acquisition, leadership expansion and product evolution. This growth coincides with a time where new trends such as automated insights and machine learning are moving from concept to viable products and partnerships are key to helping our clients realise immediate benefits,” says Deegan.
