Intelligent Packaging by Stora Enso integrates widely adopted RFID (Radio frequency identification) technology which enables the product to be tracked, traced and tamper-proofed throughout the entire supply chain. Moreover, the technology allows communication between the brand-owner and the end-user using an NFC (Near Field Communication)-enabled smartphone. Comprehensive data management and analytics capabilities are vital to all intelligent packaging solutions. Through the Microsoft cloud service, all data are collected for analytics to support and improve business efficiency.
“Microsoft Azure offers a scalable and trustworthy platform for us and our globally operating clients. Now packaging data can be collected and analyzed anytime and anywhere, allowing customers an unprecedented amount of valuable information from supply chain performance to consumer behavior. Merging renewable packaging with intelligent, cloud-based features supports a more effective and profitable business”, says Teemu Salmi, Senior Vice President, CIO & Head of Digitalization at Stora Enso.
“We are proud to work with Stora Enso in the new era of intelligent packaging solutions. Microsoft Azure delivers Internet of Things services which Stora Enso is leveraging to better serve their customers and provide fast service development, scalability and global reach. Stora Enso’s intelligent packaging is a great example of the kind of innovative new services enabled by the Microsoft Azure platform”, says Marc Jalabert, General Manager, Marketing & Operations at Microsoft Western Europe.
Stora Enso and Microsoft are currently involved in multiple projects for intelligent packaging with large international enterprises in diverse industries.
