Imperva, Inc. has acquired the assets of Camouflage Software, Inc., a data masking company. In addition, Imperva has hired nearly all of Camouflage’s employees. This acquisition furthers a technology alliance with Camouflage that added data masking capabilities to the existing portfolio of market-leading Imperva data protection offerings. The data masking technology pioneered by Camouflage enables enterprises to replace sensitive data, such as personally identifiable information, embedded in business processes with fully functioning fictional data that conforms to the logic embedded in the application. For example, if a postal code is replaced with fictional data, that data must conform to the look-up validation in the field and operate as expected. Masked data is useful for business analysis, development and test, cloud adoption and other purposes. It also helps minimize the number of places actual sensitive data is stored reducing overall exposure to cyber threats. Imperva Camouflage Data Masking not only protects against data theft, but also serves as a compliance solution for customers subject to regulations governing data privacy and the secure transfer of data such as the General Data Protection Regulation (GDPR), the Payment Card Industry (PCI) Data Security Standards and the Health Insurance Portability and Accountability Act (HIPAA). “Through our OEM agreement with Camouflage, we saw the value of their data security offerings and how it helped to provide Imperva customers with the flexibility to use data assets while minimizing the risk associated with exposing sensitive data,” said Mark Kraynak, senior vice president and general manager of enterprise solutions for Imperva. “Now, we are excited to take the relationship a step further with the acquisition. We look forward to extending the Imperva solution to include data security functionality that can further protect against cyberattacks and help customers achieve regulatory compliance.” “We’ve worked closely with Imperva over the last few years and have synergy around understanding enterprise customers’ pain points in securing sensitive data,” said Danny Penton former chief financial officer of Camouflage Software, and current general manager of the Camouflage solution at Imperva. “We are excited to join a company that is a leader in protecting data and applications. We are confident that our solutions will enhance the Imperva portfolio and continue to give customers the ability to leverage controlled, masked, realistic data enabling them to do their jobs without the risk of compromising security.”
Combined with Imperva SecureSphere and Imperva CounterBreach, Imperva Camouflage enables organizations to safely maximize use of highly-valuable data by:
o Discovering where sensitive data resides, and who has access
o Masking sensitive data to safely and broadly use it across the organization
o Continuously monitoring in real time who accesses what data
o Detecting and containing potential breaches by quickly identifying and blocking instances of data abuse
Camouflage is based in St. John’s, Newfoundland and the asset acquisition is not material to Imperva financials.
