Informatica has named Sally Jenkins as its new executive vice president and chief marketing officer (CMO) to lead Informatica’s global marketing strategy and execution. As CMO, she leads the company’s global integrated marketing, brand strategy, corporate communications, product marketing, digital marketing, and field and customer marketing efforts. Jenkins’ organisation is responsible for positioning Informatica’s growth strategy in new and existing markets, and generating demand for Informatica’s products and solutions globally. Additionally, she will focus on accelerating Informatica’s go-to-market strategies. Jenkins is a veteran marketing executive with experience running global marketing for technology companies including: VMware, Symantec, Autodesk, Sun Microsystems and Apple. She reports directly to Anil Chakravarthy, CEO, Informatica.
Through her experience, Jenkins has demonstrated how marketing plays a key role as a growth driver for the business working alongside sales and partner teams. Most recently, she led transformation at VMware resulting in a newly defined and created portfolio marketing team. Under Jenkins’ leadership, the team established deeper, collaborative relationships across all business units uniting marketing efforts for greater results, from the creation of globally integrated plans to geography plan execution. Her approach always leverages the brand to generate demand using digital and social media to engage customers throughout the buyer journey. As the vice president, Portfolio Marketing at VMware, she was responsible for all Cloud Services marketing functions, including outbound marketing activities in support of VMware’s Software Defined Data Center (SDDC) business units’ revenue goals. Additionally, Jenkins led the efforts around VMware’s design and execution of a multi-segment go-to-market strategy in support of its vCloud Air business, building a sophisticated digital demand generation engine and establishing a world-class brand and marketing team.
“Sally brings a wealth of marketing and leadership experience in enterprise technology with an impressive track-record of effectively delivering on the company’s brand, vision and story to an ever-changing marketplace,” said Anil Chakravarthy, chief executive officer, Informatica. “She has deep knowledge of building brands and storytelling, a unique combination of B2B and B2C marketing expertise, and proven experience driving go-to-market strategies that leverage the immediate benefits of digital and social avenues, and growing revenue pipeline. As a result, she is an ideal fit to grow Informatica’s business and help our customers achieve digital transformation through data.”
“Informatica has an excellent opportunity to rapidly accelerate the value that our 7,000 customers are gaining from their data,” highlighted Jenkins. “Today, every organisation is going through a digital transformation and data is at the heart of gaining a competitive advantage by having a single view of customers, securing the data, and making trusted and informed decisions. Informatica will continue to be an indispensable solution provider to customers via the cloud, on-premise and hybrid, and I look forward to helping drive growth to further establish the company as the leader in all areas of data management.”
