StarLink has opened a central London office as its European hub, and is inviting interest from IT security specialised resellers.
StarLink’s entry into Europe has been timed with the evolution of the region’s threat landscape, as organisations invest more in building stronger defences against cyber-attacks and in ensuring that they can recover quickly when breaches happen. StarLink offers insight and prevention, detection and remediation solutions. StarLink provides these solutions to channel partners that protect their customers’ businesses by helping them to mitigate risks from cyber-attacks, while ensuring that they are compliant with the latest regulations.
Founded in 2005, StarLink is a rapidly growing “True” Value-added Distributor (VAD) globally with on-the-ground presence in 11 countries. With a focus on next-generation IT security technologies, StarLink has grown organically at an average rate of 60% year-on-year, now with a $145 Million turnover. With its innovate Security Framework, StarLink is also recognised as a "Trusted Security Advisor” to over 1000 enterprise and government customers, primarily in the banking & finance, telecom and energy verticals. These organizations have deployed multi-layered, defence-in-depth pervasive security infrastructures using StarLink’s best-of-breed and market-leading technologies.
As a VAD, StarLink manages, and only sells through its network of over 250 and rising IT security VARs and systems integrators, empowered by the StarLink Solutions Lifecycle, enabling channel partners to differentiate their offerings in order to increase profitability, assist their customers to identify key risks, and define priorities for addressing IT Security gaps relating to compliance and zero-day threat protection.
StarLink’s UK office will be managed by Avinash Advani, StarLink’s SVP strategic alliances & international markets, whose responsibility it is to spearhead the company’s European expansion.
Mr. Advani, commented, “We have built a great story in the Middle East, Turkey and Africa regions over the last decade, and increasing our coverage across Europe is an essential part of our international expansion initiative. Our plan is to drive our European expansion by replicating our True VAD business model into the UK, and then progressively covering the rest of Europe over the coming months.”
He added, “StarLink’s vendors have consistently supported our expansion efforts. Being geographically closer to vendors’ EMEA leadership teams, has accelerated the process of our contracts being extended, with several vendors giving us immediate distribution coverage across Europe due to the value they have seen in other regions.”
StarLink’s strategy for the remainder of 2016 will be to continue working closely with vendors to extend the remaining distribution contracts into Europe, to initiate pipeline generation activities, and to create awareness about StarLink’s leading technologies and value-added capabilities within the UK Channel.
