Thursday, 28th October 2021
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KEMP partners with rhipe

Innovative consumption and licencing options for virtual load balancers and ADCs enable Cloud Service Providers to offer highly available, scalable and resilient enterprise applications.

KEMP Technologies has announced its first strategic partnership with a ‘cloud-first’ distributor in Asia Pacific and is looking to replicate the model in the UK and across Europe. Pioneering cloud channel company rhipe, has added KEMP to its portfolio of cloud software and services to give service providers access to powerful Layer 7 load balancing and ADC (Application Delivery Control) technology for optimising application availability, scalability, security, management and performance.

KEMP’s new flexible licensing offerings include SPLA (Service Provider Licensing Agreement), application user ‘per-seat’ and a variety of metered and tiered consumption-based options. This will enable Cloud Service Providers (CSPs) to deploy vital cloud IaaS application delivery without having to make costly up-front investment in traditional legacy hardware or virtual ADC appliances.

“rhipe is a Microsoft CSP Tier-2 distributor and represents a new generation of cloud-first distributors moving away from traditional hardware and software channel models as the market gravitates towards cloud adoption,” said Peter Melerud, Chief Marketing Officer, KEMP Technologies. “As a software focused company with experience of over 40,000 deployments, KEMP is ideally placed to help MSPs and their customers to get the most from a cloud infrastructure and deliver a reliable and optimised user experience every time.”

“We provide partners with a complete end-to-end cloud solution, helping them grow and thrive in the emerging cloud economy,” said Dominic O’Hanlon, CEO at rhipe. “Our latest strategic partnership with KEMP Technologies enables more than 1,800 rhipe service providers across Asia Pacific to get access to advanced technology that optimises application delivery in the cloud - giving them yet another layer of sophistication and functionality to add to their toolsets.”

Recognised by Gartner as the only visionary in its 2015 Magic Quadrant for ADCs, KEMP’s software delivers the same powerful application delivery services and functionality across virtual, cloud, bare metal, and purpose-built hardware appliances.

“Application delivery in the cloud is increasingly in demand by partners and KEMP stood out as a company with advanced cloud-ready technology and an innovative approach to consumption and licensing,” O’Hanlon said. “The biggest challenge is to stay ahead of emerging technology trends while navigating complex licensing structures and infrastructure requirements. MSPs can use our partner portal, to purchase licenses and services, as well as get access to billing, provisioning, management and support through a simple dashboard.”

In addition to its full range of Virtual Load Masters (VLMs) optimised for hybrid and public cloud environments, KEMP Technologies has also announced the release of KEMP360 Central and KEMP360 Vision, designed to help customers simplify and streamline application delivery management across the traditional enterprise, while also supporting organisations migrating to virtualised and hybrid cloud environments.

“As built-in load balancing capabilities are extremely limited in Azure and other public cloud services, it is simply not feasible for many enterprises to move their workloads at scale to public cloud environments,” said KEMP’s Melerud. “KEMP virtual ADC products have all the rich features, functionality and performance that you need to be able to truly enable and harness the benefits of these environments.”
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