With more than 25 years of experience in the telecommunications and technology industry, Applegarth has a diverse background that includes senior general management, international sales, and marketing management. He is responsible for leading the EMEA sales team, enabling Silver Peak service provider and channel partners to capitalise on the rapidly growing SD-WAN market, and explore new opportunities for market expansion in the region. “We are thrilled to have Nick on board,” said Chris Helfer, senior vice president, worldwide sales at Silver Peak. “This is an exciting time at Silver Peak as we establish the company as an SD-WAN trailblazer and capitalise on the addressable market opportunity that is estimated by IDC to eclipse $6 billion by 2020. Nick’s experience of building and leading business growth, along with his understanding of the EMEA market, will be a huge asset in helping us achieve sales success and position Silver Peak as the leader in the fast-growing SD-WAN space.”
Prior to joining Silver Peak, Nick served as vice president sales EMEA & Asia at Enghouse Interactive, where he was responsible for maintaining the company’s most significant telecommunications relationships and driving high levels of growth in emerging markets. Prior to that, he served as vice president EMEA for CosmoCom, senior vice president and general manager of EMEA at Envox, and EMEA managing director at Nuance.
“I’m extremely excited to join Silver Peak as the company accelerates its expansion into the emerging SD-WAN and service provider markets,” added Applegarth. “The demand for a more secure, flexible source of connectivity with improved performance and reliability is growing rapidly and I welcome the opportunity to lead Silver Peak into the market across the region.”
