As the digital advertising industry has evolved over the past decade, publishers, app developers and marketers are increasingly adopting programmatic advertising to facilitate targeted campaigns across all screens and formats. Ad tech companies have significant infrastructure requirements that range from high-performance connectivity to colocation and cloud solutions. Given its interconnect-rich data centre portfolio and extensive fibre network, Zayo is well positioned to target the ad tech ecosystem. In OpenX’s case, the company will further utilise Zayo’s high-performance communications infrastructure to support current and future growth.
OpenX currently has a dense colocation footprint in Zayo’s Ashburn, Virginia and Oak Brook, Illinois data centres. Under the terms of the new three-year agreement, OpenX will expand colocation in both facilities. Zayo acquired these data centres as part of the Latisys acquisition last year and continues to leverage these assets to drive colocation and cloud growth.
“Zayo’s multi-site portfolio and ability to support high-power density loads helped us win OpenX’s business,” said Greg Friedman, executive vice president, Colocation and Cloud Infrastructure at Zayo. “As we move forward, we’ll work closely with OpenX to potentially leverage other Zayo products and capabilities, including private cloud services, network connectivity and our ‘edge’ colocation facilities, designed to manage latency and performance abilities to the highest standard.”
Shane Garoutte, vice president, technology operations at OpenX, said, “Zayo continues to be a valuable partner for OpenX. Zayo has proven to be adaptable to the needs of our business while offering a competitive price compared to other providers, making the decision to expand our use of their platform an easy one.”
