Lazada, which marks its fourth birthday in March, has over 10 million customers in the region as at end 2015. It offers almost 16 million products across more than 13 categories to consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. “Big data is core to how Lazada operates and MapR will play an essential role in helping us realise our goals,” said John Berns, senior vice president, head of data science, Lazada Group. “The MapR platform provides a better, more stable file system and built-in security features that keep access under control. Additionally, we are evaluating the innovative document store capabilities in MapR-DB as well as its ability to manage fast and large amounts of data across multiple data centers. We expect to deploy MapR throughout our operational systems to provide us with a unified view of our data.”
The first planned use case for MapR will be to leverage Spark and Hadoop to capture more data in greater detail to service customers in a more cost effective way. By providing a unified and more granular view into operations and customer online behaviour in real time, the MapR Platform will centralise marketing data from systems located in multiple regions. This will help Lazada gain a 360-degree view of marketing, including immediate insights on segments, campaigns and products in order to optimise marketing spend and provide more personalised services to customers.
“We are excited to work with the largest ecommerce site in the Southeast Asia region,” said Martin Darling, vice president, Asia Pacific/Japan, MapR Technologies. “Lazada continuously provides its customers with a superior experience for online shopping. With the MapR Platform, we aim to help our customers fully process, analyse and act on their data in real time to generate additional revenue, optimise operations and minimse business risk.”
