Consumers are worried about their data in the hands of businesses

Survey reveals over 95% of consumers feel that businesses should do more to ensure customers’ personal data is safe.

  • 8 years ago Posted in
Consumers feel that businesses are not doing enough to ensure confidential customer details are safe, according to a new survey conducted by iStorage, a leading specialist in digital encryption and portable data storage. The data security survey of over 250 consumers, revealed that although nearly half of respondents do not encrypt their own storage devices, such as laptops and USB drives, 95% believe more can be done by businesses to ensure customer data is kept safe.
 
In the same survey, over 78% of the respondents stated that they are more worried about data loss following recent high-profile data breaches. The research conducted by iStorage also looked at consumer habits on data security. It revealed that four out of five respondents own a storage device which they keep confidential data on and almost a quarter of the respondents have suffered loss or theft from a personal device.
 
This year alone has seen multiple high profile security breaches including TalkTalk and Ashley Madison, with thousands of customers’ details leaked onto the internet and the dark web. In the UK, the most important piece of legislation businesses must worry about is the Data Protection Act and the possibility of fines by the Information Commissioner (ICO). The ICO can not only issue monetary penalty notices, requiring organisations to pay up to ?500,000 for serious breaches of the Data Protection Act, but can also prosecute those that commit serious criminal offences under the Act.
 
John Michael, CEO of iStorage states, “Businesses and consumers are increasingly becoming targeted by threatening attacks that can have significant consequences, and we continue to see new threats surfacing globally. The rise and proliferation of malware and other forms of cyberattacks is a growing concern for both consumers and organisations of all sizes, and leaves a question mark over certain data protection methods. This survey shows that the public nature of recent data breaches causes concern with consumers and that there is a greater need for high-level security where confidential data is concerned.”
Research shows ‘game needs to be changed,’ with security innovation years behind that of the...
Node4 has released its Mid-Market IT Priorities Report 2021. The independent report reveals that...
Atos has launched Atos OneCloud Sovereign Shield, a set of solutions, methodologies, and...
New distribution agreement set to bolster Westcon-Comstor’s Zero Trust offering in more markets...
Research from Avast has found that employees in almost a third (31%) of Small and Medium...
This year, over half of MSPs or their end customers have been attacked by ransomware but only 53%...
Trend Micro has published new research revealing that 90% of IT decision makers claim their...
Cyber consultants call on businesses to act now, or risk budgets shrinking further in ‘real...