KEMP delivers application service agility in VMware-powered data centres

KEMP Technologies has announced its LoadMaster plug-in for VMware vRealize Orchestrator (vRO), to streamline automated application provisioning and enable fluid application delivery.

KEMP’s vRO plug-in is designed to offer out-of-the-box automation workflows and give virtual infrastructure administrators the control to dynamically publish and scale applications – a challenge often found in traditional data centres. Support for application delivery services across dedicated hardware, virtual, bare metal or cloud platforms, gives the ability to deliver on-demand services that best fit the needs of the service being requested. Additionally, IT efficiency is improved, reducing OPEX through the consolidation and automation of repeatable tasks related to business application maintenance.

To maintain a competitive edge and increase agility, businesses are adopting models that allow them to automate the delivery of application services and establish a unified infrastructure. Quick and efficient time to market are becoming more important and fuelling the transition to the software defined data centre. With application delivery controllers serving as the point of publishing for application services, the ability to automate workflows is critical for adaptive and elastic environments.

“KEMP is committed to supporting customers moving to agile, flexible and on-demand application delivery infrastructures,” said Peter Melerud, Chief Marketing Officer for KEMP. “Our partnership and integrations across VMware’s vRealize suite of products enables us to deliver valuable joint offerings that help customers gain greater agility in their data centres, quicker time to market for applications and improved service Quality of Experience.”

KEMP LoadMaster™ is an advanced Layer 2-7 load balancing/application delivery controller (ADC) solution. Flexible deployment options are available on a wide array of hypervisor and cloud platforms, as well as dedicated KEMP appliances and third party best-in-class bare metal servers. LoadMaster provides enterprise application integration and acceleration services that intelligently direct user traffic in order to help applications perform better in on premise, virtualised and hybrid cloud data centre architectures.