Silver Peak appoints SVP of Worldwide Channel Sales

Silver Peak says that Bob Bruce has joined the company as senior vice president of channel sales. In this role, Bob will leverage his extensive networking expertise to drive increased awareness of Silver Peak’s partner programme and promote new revenue growth opportunities in WAN optimisation and the emerging software-defined WAN (SD-WAN) market.

“Bob joins us at a crucial time in our growth trajectory,” said David Hughes, CEO of Silver Peak. “The increased use of cloud services has made the WAN a focal point for how enterprises connect to the cloud and internal applications. Bob’s expertise will be instrumental in strengthening our channel programme and helping partners realise the unique advantage they have to grow their business through Silver Peak’s differentiated WAN solutions.”

Bob brings more than 30 years of experience leading sales strategy and channel development for top networking companies. Bob was most recently vice president of channel sales at Aruba Networks, where he was recognised as a top “Channel Chief” by CRN for expanding the company’s channel strategy with new distribution and business growth programmes. Prior to Aruba Networks, Bob held channel and sales executive positions at Juniper Networks and spent nearly a decade at Cisco, where he was the vice president of U.S. channels and worldwide service provider partners. Bob has also held positions at Newport Systems Solutions (acquired by Cisco), 3Com Corporation and Rolm Corporation.

“Silver Peak’s technology innovation and customer-proven success in wide area networking deployments truly sets it apart from the competition,” said Bruce. “With more resources being injected into Silver Peak’s channel programmes, I look forward to expanding the market opportunity for the Silver Peak channel and contributing to the company’s future growth.”