An Elastic Cloud

The 3rd Platform of IT is based on the mega trends of cloud, mobile, social and Big Data and is creating a new world of opportunity — and competitive threat — for businesses in every industry. Next-generation applications are delivering unique and frictionless experiences for customers to both interact and transact. This requires a new storage infrastructure to take full advantage of analytics from the Big Data generated by these applications. EMC ECS Appliance is the answer.

The new EMC ECS Appliance delivers the ease-of-use and agility of a public cloud with the control and security of a private cloud — offering between 9%-28% lower TCO in object storage implementations than public clouds from Amazon and Google. The ECS Appliance allows customers to add hyperscale cloud capabilities to existing private and hybrid cloud environments, delivering ease-of-use through self-service capabilities, fully automated provisioning and data services for next-generation applications. The data driven by use of next-generation applications over mobile devices creates multiple challenges for service providers and customers: it should be accessible, secure and analytic-ready, and the storage infrastructure must be able to handle explosive growth. The ECS Appliance is a modular, scale-out solution developed to provide industry-leading density per rack unit, with up to 2.9 Petabytes in a single rack. It can be clustered to achieve Exabyte scale — a requirement for the 3 rd Platform of IT.

Customers who choose to store their data in a public cloud environment often perceive immediate benefits in terms of ease-of-use and ability to scale; however, they may incur other risks such as system outages and the costs of moving their data in and out of the public cloud environment. In many instances they can also run into compliance issues as they may not know where their data is stored, if or how it is backed up, and whether it is being accessed by unauthorized users. The EMC ECS Appliance provides a solution that eliminates these tradeoffs inherent within the public cloud.

Services and Availability
EMC is also introducing new Architecture and Design services for the ECS Appliance. The services will help customers identify which of their current application workloads will drive the greatest business return with the ECS Appliance, and will architect and design a system configuration to drive maximum impact and value within their environment. The services will be available with the general release of the ECS Appliance in the second quarter of 2014.