Trend Micro evolves mobile security solutions

Trend Micro Incorporated has revealed a set of solutions to combat the unprecedented array of cyber attacks that are continually victimising individuals and enterprises via mobile platforms. The new solutions will help mitigate threats to mobile networks and devices, including product enhancements to support enterprises and consumers alike.

At Mobile World Congress 2014 (Hall 6 – Booth 6L61), Trend Micro CEO and co-founder Eva Chen along with other Trend Micro experts will share the company’s vision for mobile security, as well as launch three new solutions that span enterprise and consumer markets.

These innovative solutions are designed to defend against fast-evolving, sophisticated threats to provide IT administrators with greater control over corporate devices and offer consumers an enhanced user experience. The solutions include:
· Safe Mobile WorkForce provides secure mobile access to corporate data from mobile devices and an improved user experience, while providing the mobile user data through a remote operating system delivered to their mobile device.
· Trend Micro Mobile Security is a multi-platform security solution to secure users’ data and privacy on Google Android, Apple iOS and Amazon Kindle devices. The solution provides first-rate secure web browsing, privacy guidance for Facebook settings, threat protection and lost device protection, data backup and parental controls.
· Mobile App Reputation is the world’s first widely-available mobile app evaluation service provided by a major security leader that identifies new and existing malware verifies the reputations of mobile applications and provides threat defense during downloads. The Mobile App Reputation scans, blocks and identifies millions of hazardous apps from a variety of global online sources and has played a pivotal role in detecting and thwarting malicious apps’ damage at the BlackBerry app store, BlackBerry World.

“Mobile threats continue to grow in intensity and sophistication, and Trend Micro is committed to utiliSing our proven expertise to address these challenges,” said Chen. “In 2014, mobile will become the attack vector of choice for cyber criminals, as the number of Android threats alone is expected to climb to more than 3 million. As cloud-based applications and BYOD policies become mainstream, both employees’ and companies’ sensitive data are at risk. Our comprehensive solutions will keep this information safe without impeding the mobile experience.”

Trend Micro is at the forefront of mobile threat research, identifying where attacks will come from and how users can best defend themselves. In Trend Micro’s 2013 Mobile Threat Report, threat researchers reported that mobile threats are moving beyond apps and Android’s vulnerabilities and are inconsistent with industry standards, developing a less secure mobile ecosystem. In 2013, TrendLabs researchers predicted that malicious and high-risk Android malware would exceed 1 million by the year’s end – a figure that took PC malware a decade to reach. Now, TrendLabs predicts that figure will reach 3 million in 2014.

The effectiveness of Trend Micro solutions are reinforced through its partnership with BlackBerry®. Trend Micro further identifies and blocks repackaged Android apps before they are sold on the BlackBerry® World™ storefront. The Trend Micro Mobile App Reputation service identifies and flags potential threats as either “malicious” or “high-risk” to prevent harm to devices and networks.

“Keeping our customers protected from security concerns, such as malware, remains a top priority at BlackBerry,” said Scott Totzke, senior vice president for Security at BlackBerry. “By leveraging Trend Micro’s app scanning capabilities with our comprehensive app vetting program, BlackBerry Guardian, we are providing customers with another layer of protection to help ensure that applications within our store are as safe as possible.”