Ovum reveals 90% of organizations are putting their futures at risk by not adapting to customers

Preliminary research by Ovum shows that 90 percent of organizations are at risk of becoming irrelevant to their customers unless they can learn to adapt much faster and in ways that customers value. While CRM systems are prevalent, businesses are being held back by slow decision cycles, a lack of workforce engagement, operational and channel silos and a serendipitous attitude toward innovation.

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By Olivier Beaujard, Vice President of Market Development at Sierra Wireles.
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Enhancing the dining experience for McDonald’s Belgium

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