Empowering the Channel for Unified Cyber Defense

The state of cybersecurity in 2023 is full of escalating threats. Ransomware attacks and data breaches, which frequently target individuals, businesses, and governments, are very prevalent forms of cyberattacks.Supply chain attacks and remote work vulnerabilities gained prominence due to the COVID-19 pandemic, as well as Internet of Things (IoT)malware attacks, attacks which target smart devices. Businesses must be prepared and protect themselves against all attack types. Investing in the right cybersecurity tools is essential, especially in today's ever-changing threat landscape. Opting for the very best options ensures comprehensive protection.

Sales channels in security are pivotal for businesses due to their ability to extend market reach, leverage specialised expertise, manage distribution logistics, and enhance cost efficiency. Collaborating with established channels offers access to better market insights, resources, and brand visibility, while also sharing risks and diversifying revenue streams. Having this kind of partnership-driven approach allows businesses to adapt to changing market conditions, build customer relationships, and optimise growth strategies. By harnessing the strengths of various sales channels, businesses can effectively connect with target audiences, streamline operations, and capitalise on opportunities for expansion.

Cybersecurity must be a priority for all in the channel due to its critical role in safeguarding customer data. Ensuring robust cybersecurity measures helps maintain the reputation of both the channel and the brands it represents, while also complying with legal and regulatory requirements. By protecting against cyber threats, sales channels can avert potential financial repercussions, sustain business continuity, and gain a competitive advantage. Also, strong cybersecurity practices positively impact relationships within the supply chain and underline the channel's commitment to security in an increasingly digital business landscape.

For us at SonicWall, customers are extremely important. “Listen more and talk less” is a key mantra for vendors seeking a strong and successful relationship with channel partners. Vendors can gain a lot from listening to where channel partners are going with their businesses, their requirements and their pain points. A widening attack surface, supply chain disruptions and a flurry of never-before-seen malware variants are proving very difficult to manage. Having a strong understanding with partners is key to making sure it is able to provide better technology and support.

There are no signs that security threats are reducing, with everyone a target. A recent report from SonicWall found that within the UK alone, malware attacks on IoT are up 53%. As well, the rise of cryptojacking, an attack method that isn’t so widely known, has risen 479% YoY. Cryptojacking is a virus that, once infected into an unaware device, will endlessly mine for crypto, funding all sorts of illicit activities.Therefore, putting IT security investments on hold will only risk exposing users to more threats long-term. Cybersecurity organisations can do this by supporting partners in driving sales and revenue, training and enablement, and knowledge sharing to build community and flexible pricing and consumption models that match how partners do business.

Cybersecurity organisations also play a crucial role in aiding the security of sales channels beyond products, through having the threat experience and intelligence. They can provide essential

cybersecurity solutions such as linked software tools and incident response planning, while guiding the creation of robust security policies. Continuous monitoring and vendor risk management help safeguard against cyber threats and ensure regulatory adherence. Collaborative threat sharing and awareness campaigns further empower sales channels to develop a strong cybersecurity culture and respond effectively to evolving risks, ultimately enhancing their overall cyber resilience.

Creating channel satisfaction through a cybersecurity lens involves nurturing relationships built on trust, transparency, and a shared commitment to cyber resilience. By providing regular updates on security measures, promptly addressing concerns when they arise, and offering guidance on risk mitigation strategies, businesses can ensure that sales channels feel equipped and valued in their role as cybersecurity allies.

Recognising and rewarding channel efforts in maintaining a secure ecosystem, along with continuous training opportunities reinforces their importance and fosters a strong cybersecurity ecosystem. This way, businesses can forge a lasting relationship based on shared cybersecurity goals, ultimately promoting channel satisfaction and collective defence against cyber threats. The cyber fight wages on and businesses must be able to trust all elements of their security.